How rises in cosmetic procedures affect beauty standards for Generation Z

The next generation– Z for those keeping up– are heading to adulthood. Born between the mid 90’s and 2000’s, they grew up as online natives. Generation Z have firm ideas about the importance of honesty, personal acceptance and individuality that will undoubtedly impact the wider world, not least as they account for 18% of the world’s population and $44 billion buying power in the US alone.

While they’ve been waiting for adulthood, the beauty world has continued its radical changes. One of the most newsworthy and prevalent elements of which is the rise in cosmetic procedures in recent years, for men as well as women.

So, how will the current popularity for cosmetic procedures and the new Gen Z outlook collide?

Dermal fillers could skyrocket in popularity in the next year

Cosmetic produces, specifically non-surgical treatments, are on the rise. Private healthcare search engine WhatClinic, note clinics offering dermal fillers in London reported a 35% year on year increase in demand, with lip fillers up 22% in 2016.

Fillers are one of the most popular procedures, especially among millennials, and are likely to continue to be with Generation Z. Dermal fillers and lip fillers, also known as lip augmentation procedures, are readily available anywhere in the world, at relatively inexpensive prices, making them very accessible.

While cosmetic surgery procedures, such as facelifts, were popularised by older celebrities who are well loved by the baby boomer generation, the celebrities and influencers that Gen Z look up to are augmenting their appearance earlier in life and in non-surgical ways.

Check out the other half of this article on The London Economic here:


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